by Nirmal Seth

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Business Innovation & Creaivity

Business Innovation & Creativity

We Help You Create the Process

The companies that have done the best over the long haul are those who are the most creative and innovative. These organisations don't copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.

Would you like to be one of those organisations? You can be. In fact, all companies can be more creative and innovative no matter what their expertise, product, or service. When you apply creativity and innovation to every aspect of your business, you are able to stay ahead of a changing marketplace and the competition.

This hands-on course considers the cycle of innovation, starting with you as a leader. Explore your creative profile, and discover how it can be brought to best effect with your peers and within your organisation and industry. Build creative cognition in yourself and others. Promote a creative mindset to drive strong innovation across the enterprise. 

What is Creativity?

Creativity is a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services. But merely having the knowledge does not guarantee the formation of new patterns. The bits and pieces must be shaken up and iterated in new ways. Then the embryonic ideas must be evaluated and developed into usable ideas. In other words, there really is a process. We help you create that process.

Create Your Own Success

The more creative and innovative you and your team members are, the more long-term success you'll achieve. So rather than constantly chase "the next big idea" in your industry, bring creativity and innovation to what you're currently doing. When you do, you'll be regarded as an industry innovator--the one your competitors are trying to copy.

Course Content


  • Industry trends and global corporate innovation, creative pioneers, customer innovation and the implications for your organization
  • Your creative profile: discovering your creative strengths and areas for development, cognitive and behavioural tools to enhance your creative leadership
  • Tools for building individual creativity: multi-method brainstorming, design thinking, crowdsourcing, disruption models
  • Leading innovative project teams: opportunities and challenges in small group innovation, motivating diverse creative personalities, applying concrete team innovation tools
  • Leading corporate innovation: selecting the right ideas to drive innovation, ensuring the proper incentives, training and workspaces are in place, promoting a creative mindset across the enterprise, tapping into consumer creativity, leading a culture that values risk taking and innovation

Who Should Attend

The power of innovation elevates every part of the enterprise. This program is suited to executives of national and multi-national of concerns, leaders of corporate functions across the enterprise, rising executives and entrepreneurs of every kind. Whether you represent a mature business seeking to sustain competitive advantage, a smaller firm that must grow or any company facing lifecycle transitions, you will benefit from igniting and channeling the creativity inherent in you and your people.